Elena Rostova

@elenarostova

Frontend Engineer & Accessibility Advocate. WCAG 2.1 AAA enthusiast.

Design QA ExpertVerified Creator

@elenarostova

Joined Jan 2026

Authored Blocks

Studio Forks

1,800

Upvotes Received

5,750

MCP Verified %

100%

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Elena Rostova

How it works

From scattered accounts to a plan

Most members finish setup in one evening. Here is what happens in the first three weeks.

Week 1

See every account together

Link checking, credit cards, loans and retirement accounts. WiseOwl pulls 24 months of history and sorts it for you.

Week 2

Find what is quietly leaking

The subscriptions view lists every recurring charge. Members cancel 3 forgotten services on average, worth $41.87 a month.

Week 3

Give every payday a job

Split income between bills, budgets and goals automatically, so savings happen before spending does.

A small potted tree against a two-tone peach wall

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Alternating Feature Story

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Sign In

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Split Screen Sign In

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Stats Bar

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Logo Wall

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Statement Footer

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Mesh CTA Band

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The details

Small things that add up

The parts of WiseOwl members mention most often in reviews, after the budgets themselves.

Split transactions

Divide one Costco run between Groceries, Household and Gifts in two taps.

Custom categories

Create up to 60 categories with your own names, icons and colours.

CSV and PDF export

Download any month or year for your accountant or tax software.

Cash and manual accounts

Track cash envelopes, a car's value or a private loan alongside bank data.

Rules that learn

Recategorise a merchant once and WiseOwl applies it to every future charge.

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Ruled Feature List

Elena Rostova

Good morning, Maya

Sunday, October 4 · 3 bills due this week

Net worth

$184,276.52

+2.4%

Spent in September

$6,412.38

−6.8%

Saved in September

$3,427.62

35% of income

Bills due in 7 days

$1,418.72

3 bills

Recent transactions

Date	Merchant	Category	Account	Amount
Oct 3	Shell #4410	Transport	Meridian Visa ••4417	−$52.18
Oct 2	Trader Joe's #142	Groceries	Cascade Checking ••6021	−$86.47
Oct 1	Transfer to Savings Pending	Transfer	Cascade Checking ••6021	−$1,200.00
Oct 1	Riverside Apartments	Rent	Cascade Checking ••6021	−$2,150.00
Sep 30	Pacific Power	Utilities	Cascade Checking ••6021	−$118.63
Sep 28	Portland Public Schools	Income	Cascade Checking ••6021	+$4,920.00

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How it works

From first sync to calm in one afternoon

Five steps, in order. Most households finish the first three before their coffee gets cold.

Connect

Link any of 11,642 banks and credit unions. Read-only, and it takes about two minutes.

Sort

WiseOwl categorises the last 24 months. Fix a merchant once and it remembers.

Budget

Start from your real spending, not a guess. Set a limit per category or per envelope.

Plan

Add goals like the emergency fund or the house deposit and see the date you reach them.

Review

A short weekly summary tells you what changed, and what to look at next.

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Process Timeline

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Onboarding Checklist

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Bestsellers

The tools households reorder

The four planners and jars members buy again, rated by the households who use them every week.

A young pilea plant in a white pot by a window

Envelope Budget Kit

$24.00

12 monthly cards and 40 reusable envelopes

(612)

Reordered 3,100 times

Sinking Fund Jar Set

$32.00

Four glass jars with chalk labels

(438)

A bright living room with a cream sofa in afternoon sun

Household Money Planner

$38.00

Undated, lay-flat, 52 weekly spreads

(527)

New edition

Receipt Catcher Pouch

$18.00

Waxed canvas with a dated tab index

(291)

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Bestsellers

Elena Rostova